WHAT PEOPLE SAY
Jen Koch, Graphic Designer
"I had the pleasure of collaborating on various creative projects with Kristina for just over a year in the Brand/Marketing division of HNI WPF. Not only is she an excellent creative collaborator and teammate, but her writing and research skills are exceptional. In our work together, projects often required quickly consuming and understanding complex product knowledge at a high enough level to develop copy and creative. Kristina excelled at this, as well as communicating with experts to get to the heart of a topic.
Her understanding of brand voice is excellent - she defined a tone and voice that captured the personality of our brand. In collaborating with other contributors, Kristina took a firm lead on maintaining the brand language style. She excels at refining and distilling ideas from others into clear, on-brand copy.
Kristina's high level of communication and flexibility during the design process made her an incredible partner during the collaborative process. While we worked together, Kristina worked with her team and across teams to develop and execute processes to streamline the copy request and revision process. She's a pleasure to work with and a creative powerhouse!"
Sarah Pfennigs, Communications Specialist
"Kristina and I worked as co-copywriters on the Public Relations team at HNI Workplace Furnishings, each managing unique, high-pressure brand responsibilities. I was the sole copywriter for HON, while Kristina helmed the voice of Allsteel. The workload was demanding, deadlines were relentless, and expectations were high-but Kristina consistently rose to the challenge.
Her writing talent is undeniable, but what truly sets her apart is her unwavering determination and grit. She approached every project, no matter how complex, with an unmatched work ethic. Kristina is the kind of teammate you can trust to deliver thoughtful, polished work-even when the stakes are high and the timeline is short.
Having Kristina as a colleague wasn't just a professional advantage; it was a privilege. She inspired other teams and made every challenge more manageable through her collaborative spirit and positivity. Any team would be incredibly fortunate to have her."
